Branded locomotives: Indian Railways' innovative revenue stream

[John Ashworth]

Haldiram’s branded locomotives! Indian Railways comes up with innovative revenue stream; details here

Haldiram’s, the food manufacturing brand, has themed the locomotives displaying the bright illustrations of their popular Indian snacks and sweets such as Rasgulla, bhujia, gulab jamun. Haldiram’s branded Indian Railways locomotives! In a big feat for the national transporter, the Nagpur division of the Central Railways (CR) zone has completed the physical branding of five of its locomotives in a record time of 33 days. The branding of locomotives is a part of the non-fare revenue scheme...